CueStix International influenced professional growth from graphic designer to Art Director in a dynamic setting. Deep understanding of billiards demographics informed designs for 15+ brands, refining skills in vector accuracy and multimedia production.

 

Managed weekly mailers, banner ads, monthly magazine features, dual annual catalogs (B2B and web), and brand identities—optimized in Adobe InDesign for file preparation and large-format delivery. Achievements included comprehensive catalogs and sketch-to-product billiard cases, delivering exceptional results.

 

Annual workflows structured the year: product designs sent to Chinese manufacturers by mid-summer, followed by catalog development ending in October press checks. November R&D visits reviewed prototypes, implemented refinements, and explored new techniques and materials.

 

Incoming products prompted directed photo shoots and in-house imaging with professional equipment in a dedicated studio. Adobe Illustrator skills, combined with construction knowledge, generated detailed line drawings for prototypes—contributing to market-leading lines that have sustained top sales for over 10 years. CueStix honed creative passions into specialized expertise, fostering innovation in collaborative environments.