Routt County Fair Event Branding
Campaign Branding |
Collateral Design
The 2022 Routt County Fair Board contacted various companies to develop the ideal look for their 108th annual event, ultimately choosing our firm for its alignment with their vision. Without provided files or images, the directive centered on a visual of a woman on horseback, infused with peaches, orange hues, and a authentic country-western aesthetic.
Though not a conventional logo due to its integration of a high-resolution image, the design achieved versatility through expert file preparation.
Moffat County Tourism Campaigns
Campaign Branding |
Collateral Design
The 2022 Moffat County tourism campaign built on a 2021 decal series, adapting imagery into posters to highlight recreational opportunities under the "Dig A Little Deeper" theme. This adaptation demonstrated skilled stylization, elevating the outdoor narrative.
Supplied with initial images and brand guidelines—including Rift Soft and Shelby fonts—recommendations positioned them as headers, complemented by Bookmania for body copy to ensure readability and visual harmony. Each poster integrated Moffat County's blue-gray palette, enhanced by colors sampled from backgrounds for cohesive design.
Custom splatter brushes in Adobe Photoshop created vignette effects, unifying the series with a textured, immersive outdoor feel.
The 2023 Moffat County Tourism Board totally sold on a vintage postcard vibe, and it just clicked perfectly with what we were aiming for.
Pulling in the must-have images and fonts from the earlier decal campaign, I dialed in those vintage filters and effects in Adobe Photoshop to nail that authentic old-school feel post card feel—like it was straight out of a classic collection. This kept everything cohesive for the brand while as a file preparation specialist, high-resolution assets were optimized for large-format printing, producing visuals that effectively supported tourism goals.