Sotheby's International required branding updates for two acquired properties, establishing a cohesive family look while preserving distinct identities—each featuring a standalone icon for adaptable use in signage and digital formats.

 

Aspen Grove's design focused on elegance and warmth. The wax-seal icon centered a house with rooftop trees, thoughtfully integrating antlered wildlife for regional relevance. The Art Deco-inspired Neutra Display font defined the property name, paired with serif BioRhyme for balanced weights and legibility. Cool blues contributed to an inviting palette, with Adobe Illustrator vectors refined for scalability across print and web.

 

Following Aspen Grove's approval, Elk Run maintained family consistency through a central circular icon, distinctly featuring an elk in a natural setting. The rustic slab font Ernestine Pro provided legibility, balanced by extended Bicyclette. Earth tones captured the essence.